Network Marketing / MLM

Learn About the Best MLM Companies Here! Multi-Level Marketing in Australia is the Fastest-Growing Industry.

As Australia and New Zealand’s top enroller of Isagenix products since 2014, I understand how to build a successful network marketing business. These posts offer advice and insight into the latest industry trends and opportunities, particularly if you are undertaking MLM from home or focusing on recruiting via various online marketing channels.

Interested in Joining My MLM Team and Working from Home?

If you are interested in this exciting opportunity, please don’t hesitate to contact me via email at workwithme@bradkrussell.com.au or call me on 0411 860 746.

Monday, Jul 03, 2017

There’s No Such Thing As Easy Money

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The Internet is full of many ads for “done for you” businesses, automated forex trading, and other types of get rich quick schemes. As appealing as the idea is, there’s no such thing as easy money. Entrepreneurship, network marketing, and forex trading are viable ways of earning money, but it doesn’t come easy. For one, there’s risk involved. Secondly, you must work hard and consistently to succeed.

Most People Operate at a Loss in the Beginning

Starting a business takes a lot of work and commitment. You’re not going to be earning a profit straight away because of the time and money you invest in the beginning. For many people, it’s discouraging to operate at a loss in the beginning stages of their network marketing businesses. However, when you understand that’s normal in business, it makes it easier for you to be patient. Many businesses don’t break even until after about a year in operation. And a lot of hard work goes into building and growing the business.

If you had to choose between a brand you haven’t heard of before and one that’s well-known around the world, which would you trust more? You would probably pick the brand that’s already established for greater security in not being scammed. Thus, you can get an idea of how difficult it is for new businesses to gain footing. The good news is everyone starts from ground zero. The biggest brands in the world were once brand new businesses that no one had experience with. Because the founders of those businesses were determined and remained consistent in their efforts, the businesses became profitable.

My initial jump into network marketing took a lot of courage. It’s nervewracking leaving the security of a well-paying job to start your own business. And it’s certainly not easy going from a six figure income to no income. But you must be patient and give it all the effort you have to succeed not just in network marketing but any type of business.

You Must Put in Hard Work

Businesses Require Hard Work

Just as you work hard at your job, you must work hard at network marketing too. Those who don’t put in hard work, don’t see much success with MLM. One of the biggest problems preventing them from succeeding is thinking MLM will be easy money. As someone who’s reached six figures in network marketing, I can tell you that it’s not easy money when you’re getting started. You have to put in a lot of hard work.

I spent time building https://www.isatonic.com.au/isagenix-business/, attending Isagenix events, and promoting Isagenix to others. Network marketing was new to me, so I had a lot to learn. I at least had a background in search engine optimisation, a subset of online marketing, which helped me rank my website. But even with my SEO knowledge, it wasn’t an easy climb to six figures. There is a lot to learn in MLM (these books helped me greatly). Be prepared for lifelong learning if you get into network marketing because as technology advances, so do strategies for obtaining sales online.

Techniques that once worked may not work at some point. You must keep up with important changes in the industry and adjust accordingly to stay in business. I don’t explain this to scare anyone off of network marketing but to provide realistic explanations before they make a major decision like quitting their job to start an MLM business. Although it’s a lot of hard work to get started, it’s a lot of fun if you pick a niche you’re interested in and have a good sponsor.

Read More >

Sunday, May 07, 2017

Top 7 Reasons Why People Won’t Join Your Network Marketing Business

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Who wouldn’t want to become a successful home-based entrepreneur and have the luxury of scheduling their own days? Why have you had so much trouble getting people to join your network marketing business. Why can’t they see what a great opportunity it is?

Here’s the top seven reasons why people won’t join your network marketing business.

1. Lack of Professionalism and Credibility

People prefer to buy from businesses that act professionally and appear credible because it reassures them that they will get what they are promised. When consumers shop, they have fear of regretting their purchase or being scammed. Businesses must assuage that fear enough for the consumer to buy from them. One of the most powerful ways to eliminate a buyer’s fears and concerns is to maintain a professional storefront and prove you’re credible.

How you go about this depends on what type of business you have. For instance, an Internet-based business shows professionalism through good website design, content free of grammar and spelling errors, and a strong digital footprint (through social media, additional websites/blogs and carefully crafted, meaningful content). These three things help your business appear more credible.

Additional ways to add credibility to your website are displaying awards you have won, major media outlets that have featured your work, and showcasing happy customer testimonials such as these with Isagenix:

Isagenix Reviews

If you’re new to network marketing, however, you won’t have those three things yet. You must rely on a professional website design, high quality content, and conducting yourself in a professional manner.

2. They Don’t Have the Drive or Desire to Start Network Marketing

The only reason on this list that you have no control over is this one. Some people don’t have the drive or desire to start network marketing. Although you can help motivate and inspire others, at the end of the day, whether or not they take action relies on them. An individual must keep themselves motivated to work on their business every day. When the initial excitement of network marketing wears off, they must remain dedicated to putting in the work regardless of how they feel.

It’s easy to think that successful network marketers are motivated all the time, but that’s not true. Everyone goes through periods of lower motivation. What makes the difference is some people have learned how to regain their motivation and know that they need to continue implementing their plan regardless of how motivated they feel.

When you talk to prospects, pay attention to how ambitious and attentive they are. It sounds harsh to some, but the reality is you’re not going to get lazy or unambitious people to join your network marketing business. Even if they do join, they will quit within a month or two. Instead of spending time trying to make them join, you could talk to the people who are highly motivated and driven. You’ll have a higher success rate with these prospects.

Never pigeonhole someone because you don’t think they will be interested in the opportunity. They might be looking for more money to pay off some debts, more time to spend with their young family, or simply want to set themselves up for retirement. You may not know their exact circumstances. People join network marketing for a variety of reasons.

Here’s what network marketing means to a collection of successful Isagenix associates:

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Tuesday, Apr 11, 2017

Why MLM is No Longer a Dirty Word

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MLM (multi-level marketing), also known as network marketing, was once disregarded as a scam like pyramid schemes and ponzi schemes. Some people even used the term interchangeably with these types of scams. However, there is a difference between multi-level marketing, pyramid schemes, and ponzi schemes.

MLM is Not a Pyramid Scheme or Ponzi Scheme

A pyramid scheme compensates people for recruiting others. There isn’t a product or service the individual has to sell. As Investopedia explained:

The problem is that the scheme cannot go on forever, because there are a finite number of people who can join the scheme […] People are deceived into believing that by giving money, they will make more money; however, no wealth has been created, no product has been sold, no investment has been made, and no service has been provided.

In a ponzi scheme, the operator, which can either be a person or organisation, pays earlier investors with the money from new investors. They lure new investors into the scheme through promises of high returns on their investments. What makes this a bad thing is the fact that no product is being sold and no legitimate investments are made. Just like the pyramid scheme, it’s not sustainable. It depends on an increasing flow of money from new investors.

As you can now tell, multi-level marketing is not a pyramid scheme or ponzi scheme, because there’s an actual product or service being sold. And the money given to distributors is from profits on those products. Some pyramid schemes in the past were wrongfully thought to be MLM companies because they presented themselves that way. They may pretend to sell a product to attract people to their scheme but that’s not what’s going on behind the scenes.

How to Avoid Pyramid Schemes Disguised as MLM

You can avoid pyramid schemes by thoroughly investigating a network marketing opportunity that you’re interested in. The most important factor to look at is whether or not payments are based mostly on new recruits or product sales. If the payments mostly come from recruits, then it’s probably a pyramid scheme.

What is Multi Level Marketing?


MLM is a business model that involves compensating distributors for sales they generate for the company and sales their downline generates too. What’s referred to as your downline in MLM is the people you’ve recruited. It’s similar to affiliate marketing because you earn a commission for sales you make on behalf of the company. However, it’s different because you’re also compensated for sales your recruits make.

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Thursday, Feb 23, 2017

9 Habits of Successful Network Marketers

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Habits of Successful Network Marketers

What makes a network marketer successful? Ask five different people and you’ll receive slightly different answers, but what it boils down to is having the right habits in place. Habits either hold you back from accomplishing your goals or push you forward on the road to success. What your goals in life are determine what kind of habits you should cultivate. If you’re starting a network marketing business, then you’ll need to develop a few of the following network marketing habits:

1. Listen Closely

Because network marketing is people-oriented, you must learn how to listen closely to what prospects and partners say. You will have a better chance at closing a sale and working peacefully with others when you listen well. Good listening skills improve your understanding of others, the quality of your relationships, and your likability. Whenever you catch yourself thinking of how to respond to someone while they’re talking, return your focus on what they’re saying. Ask questions to make sure you understood what they said.

2. Keep Your Word

The most successful network marketers keep their word. When they say they’ll call you back on Thursday, you receive the phone call on Thursday, not on Friday. When they tell you that they’ll write a guest blog post for your website, you’ll see an email from them before the month is over. Network marketers are rarely late because they know the importance of keeping their word. If you read customer reviews from several small businesses, you’ll eventually find a business that has complaints about the business not doing what they said they would and lacking punctuality. You don’t want to do business with someone like that, so don’t be that person either.

3. Say Nice Things About Others

If you talk negatively about others on your website, social media, or in conversations, it can negatively affect your results. Many people prefer doing business with those who have a positive mindset and don’t talk badly about others. Constructive criticism is necessary sometimes when you’re trying to help a member of your downline improve, but always be mindful of how you deliver that criticism. It’s a good idea to first point out something positive, then give the constructive criticism. And wrap up on a positive note. This tactic makes what you say more digestible.

4. Focus on One Thing at a Time

You can improve your productivity by focusing on one thing at a time. It’s tempting to multitask when things get hectic, but multitasking actually takes more of your time and energy. According to Arthur Markman, a psychology professor at the University of Texas at Austin, splitting your attention among different tasks is taxing on the brain and can decrease productivity. A few people are good at multitasking but most aren’t. If you feel stressed and burned out or make frequent mistakes, then it’s better to focus on one thing at a time. Focusing on the person you’re communicating with is especially important in network marketing because it makes them feel valued.

 

Read More >

Tuesday, Jan 17, 2017

How to Make 2017 Your Best Year Yet

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Every new year, many New Year’s resolutions fall short within the first few months. It’s not due to lack of desire or lack of intention. The reason why many people don’t fulfill their resolutions is because they don’t know how and don’t write them down.

Don’t be down on yourself if 2016 didn’t go the way you had hoped. If you implement the following advice, 2017 will be your best year yet! After through trial-and-error of my own, I have learned how to achieve my New Year’s resolutions, which I prefer to call “yearly goals”. And I can help guide you to accomplishing what you want this year too by sharing the most crucial tips for making 2017 your best year yet.

Set and Track Goals

The very first thing you should do to make 2017 your best year yet is write down your top three to five goals for the year. Then, schedule in your calendar when to check on your progress toward your goals to help remind you and stay on track. Monitoring and tracking your progress is a step some people forget to take when setting goals, which often leads to the goal not being accomplished.

2017 Goals

Use the S.M.A.R.T. method when setting goals. S.M.A.R.T. stands for specific, measurable, actionable, realistic, and time-bound. Time-bound means that you set a date by which to achieve the goal. An example of a goal that’s specific is to earn $10,000 in one month. A goal that’s too general is earn a lot of money. You have a greater chance at making a lot of money if you know exactly how much counts as a lot of money to you.

Once you have written down your top goals for the year, include the reasons why you want to accomplish those goals. Whenever you feel like giving up, look over the reasons why you want to achieve the goals. Perhaps, you want to provide a better life for your family. Maybe you want to start feeling energised each day in order to enjoy life more. Or you don’t want to let down someone who believes in you and supports you. List as many reasons as you want.

The next step in successful goal setting is to break it down into manageable chunks over the course of the year. For instance, if your goal is to reach a six figure income, it can feel overwhelming to not break it up into smaller steps necessary for reaching that level. Think about what action steps are necessary for accomplishing your goals and schedule them in your calendar or planner.

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Friday, Dec 16, 2016

Network Marketing Secrets Exposed!

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MLM Secrets ExposedNetwork marketing can be a complex business. When you’re getting started, it’s easy to get bogged down under the sheer weight of organising a home-based business. Many new entrepreneurs spend months struggling to get going and don’t realise some of the hidden secrets to network marketing success. As an established multi-level marketing professional, I’m going to offer five secrets that have helped me build my businesses; I’m confident that they can help you too!

1. Strategise Your SEO

Search engine optimization (SEO) is one of my passions and I spent several years developing my skills as the SEO and eCommerce manager for Kitchenware Direct (now Kitchen Warehouse). SEO can be a tricky thing to understand, but the benefits of maximising your search engine strategy can’t be overstated.

While I could write for days about ways to enhance your SEO, the basic goal is to create content that people will see and want to read. To bump your website or blog posts up in Google search results, take advantage of things like keywords and inbound links. Tools like SEM Rush can help you plan which terms to use in your posts to improve your results. Having other reputable companies or business leaders link to your site will also raise your SEO profile.

NOTE: I can’t stress the importance of a good SEO suite of tools. SEM Rush does it all:

  1. Keyword research
  2. Position (rank) tracking
  3. Backlink analysis
  4. Competitor analysis
  5. Social media tracking
  6. Lead generation tool
  7. And many more – there’s literally too many to list. Try SEMrush today. It’s free to join!

SEMrush SEO Tools

Once your content is reaching the eyes of thousands of readers, you must ensure that you’ve created something of value. Some network marketers will go for quantity over quality, arguing that more posts carrying their name will increase brand recognition. However, you must keep in mind that your reputation is on the line with every aspect of your internet profile. Providing an article, report, or eBook (you can get mine below) with real value will go a long way towards turning potential clients into repeat customers.

 

2. Get Your Name Out There

Along the same line as improving your SEO, it’s important to build name recognition at every possible opportunity. Here are a few ways to spread your name that you may not have considered:

  • Testimonials: Many network marketing industry leaders have personal websites with a “Testimonials” page. These pages are a “win-win” situation for everyone involved. Consider identifying a few multi-level marketers that have influenced you and offer to write a testimonial for their expertise. They get a great endorsement of their services, while you get your name attached to a leader in the field. Go one step further and politely ask the person you’re endorsing if they’ll link to your personal site in the testimonial.
  • Blog Reviews: There are many blogs out there reviewing all types of products. Here is another opportunity for a mutually beneficial situation. If your network marketing business sells nutritional products, send an email to a popular weight loss or fitness blog offering a free selection of products in exchange for an online review. The blog author receives quality products at no cost, and you get an awesome shout-out that will reach that blog’s readers. “Many thanks to Brad Russell for sending me these Isagenix products!” Who doesn’t want that free publicity?
  • Social Media: Unless you’ve been living under a rock, you’ve surely noticed the power of social tools like Facebook, Twitter, and Google Plus. Building a social media presence that provides value to followers (without becoming overactive) is a great way to increase name recognition. I can’t overstate the value of Google Plus: often overlooked, your G+ profile is a key component to Google’s search algorithms. The fifteen minutes you spend perfecting your business profile will be well worth the results.

 

3. Connect With the Experts

Like the testimonials I mentioned above, connecting with established multi-level marketing leaders is a great way to raise your profile and get your name in front of potential new customers.

One great way to connect with these experts is by mentioning them on your personal site or in a quality blog post. For example, if you’re writing a post on increasing sales in your Isagenix business, consider linking to an article by David Wood, a leading figure in multi-level marketing. Send a quick email to Mr. Wood saying that you admire their work and mentioned them in a recent post, and you may reap the reward of him publicising your work to his followers! At the very least, you’ve made a positive impression with an industry leader.

 

4. Invest In Your Network Marketing ‘Tree’

A common mistake in multi-level marketing is to focus too much on the success of your own businesses. The beauty in the multi-level system is that you can rapidly build profits by expanding your network. Spending time and energy in cultivating your recruits will pay off down the road with exponential increases in profit.
Network Marketing Tree

It won’t be of much use to sign up several new entrepreneurs to your team that end up flopping. You must invest in the growth of your team members by providing a support system that will ensure their success and subsequently, your profits. Develop a system for checking in with your ‘tree,’ whether it’s biweekly conference calls, a network newsletter with tips and success stories, or a rotating schedule of business lunches where you check in with both high- and low-achieving team members. (Remember that it’s as important to recognise and reward successful entrepreneurs as it is to support struggling ones.)

 

5. Invest In Yourself

Even after you’ve built your eleventh or twelfth successful network marketing business, you must realise that there is always room for growth and improvement. Take time to learn new skills, research new opportunities, and develop existing interests. Your network marketing success starts with you, and the best investment that you can make is in yourself.

Consider taking part in a short course on marketing or investing. Read biographies of great entrepreneurs and reflect on what made them successful.

>> Here’s a list of books all network marketers should read. <<

Business, like life, is a never-ending opportunity for learning and development. Take advantage of all the information and expertise surrounding you and never get complacent with your success.

 

  • Interested in Learning More About Network Marketing?

    Contact me via email (workwithme@bradkrussell.com.au) or on 0411 860 746. I would love to work with you!

    Alternatively, I can be contacted through social media:

    • Facebook
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    • LinkedIn
    • Google+
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Thursday, Sep 29, 2016

6 Signs You’re in the Wrong Network Marketing Company

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Network marketing is filled with opportunity and the dream of creating financial and time freedom (you can see my story of success here). However, as you are trying to get your business off the ground, sometimes it does not seem to be going the way you were hoping it would.

Network marketing (or multi level marketing as it is often referred to) does require a skillset that most people do not have before starting their business. Most network marketers give up on the dream without putting in the work to learn these skills and see the reward. However, there is also the possibility that you have joined a network marketing company that is destined to help you fail.

It is unfortunate, but in my years as a network marketing/MLM professional, I have seen this happen to more than one person. The best way to guard against that is to evaluate your company, and if you conclude that your company is not structured for your success, then it is time to find a better opportunity for you.

Show Me the Money

Sign #1: Your company keeps changing the comp plan.

Companies have many reasons for changing the compensation plan. While it can be the sign of a healthy MLM company, frequent changes to the plan can mean problems. Evaluate the changes that are happening, do the math to understand if it requires you to do more work to get the same reward. In most cases, especially in publicly traded companies, frequent changes to the compensation plan are rarely to the benefit of their distributors.

Sign #2: The company makes outrageous product or income claims.

Network marketers make some pretty bold claims. Some claim that you can make a six-figure income within 30 days. Others claim their product can cure any disease known to man. Unfortunately, network marketers get in a lot of trouble by making claims like these, and are oftentimes against the policies of the company they represent. However, you do find some companies actually making these claims directly. A good rule of thumb to follow is that if it sounds too good to be true, it very likely is. There are limits to what a company can and should claim. Building a multi level marketing business is a lot of work. You can do it quickly if you are willing to put the work into it. Be careful of companies that claim they do it for you or that everyone achieves great success within the first 90 days.

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Wednesday, Jul 06, 2016

5 Top Jobs for Working from Home

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Are you looking to escape the daily 9-to-5 grind? Tired of wearing a shirt and tie or high heels to the office? Will you be arrested in a road rage incident if you have to spend one more minute in rush hour traffic?

If you answered yes to any of the previous questions, it may be time to consider working from home. Building a career in which you never have to leave your home office (or even your couch, if that’s your style) can have incredible benefits on your happiness and on your financial health, if you do it the right way. I left my office job over two years ago and haven’t looked back; good luck convincing me to leave my new job that allows me to sleep in, go to the beach, and plan holidays around peak travel times!

Opportunities for work-at-home careers have increased dramatically with the rise of web-based companies. These five jobs allow you to set your own schedule, be your own boss, and make your own decisions about what’s best for your business.

1. Network Marketing

Want a legitimate opportunity to get rich quick without leaving your home? Start a network marketing business!

Multi-level marketing is a business model in which you sell products (cosmetics, coffee, health food etc) to your personal network of clients. To earn additional money, recruit members of your network to start their own businesses. A portion of their profits will work its way up to you, rapidly increasing your wealth!

Check out reputable companies like Isagenix. These companies make it easy to start a business with small start-up fees, and they provide you with a top-notch product that will be easy to market to your growing client base.

Choose a network marketing company that’s right for you and get started today! I did, and look where it’s lead me:

Isagenix 250K Club - Earn Big Money in a MLM Company

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About Me

Brad Russell: Network Marketer, Entrepreneur + SEO Expert

Professional Profile

Brad Russell is a leading authority on multi-level marketing, SEO and e-commerce. Since retiring from the corporate business world at just 29, he has had outstanding success in the network marketing industry and is recognised as Australia's #1 seller of Isagenix products in 2014, 2015, 2016 and 2017.

Australian Based SEO Services

Brad works with a handful of select clients to improve their SEO (search engine optimisation). If you want more traffic to your website, see Brad's SEO results and services here. He does not outsource the work and delivers outstanding results, time and time again.

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How do I make money online? SEO! SEMRush is hands down the best suite of SEO tools on the market. Try it today - 100% free!

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