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SEO (search engine optimisation) is the ability to improve a website’s rankings in search engines such as Google and Bing. By improving your position in search rankings, you’ll drive more customers to your website. This is done through 100s of factors including content, videos, links from other websites, social signals and more.
This is a common question I receive from business owners across Australia. They have set up a website for their business, but the traffic isn’t flowing. The answer to that question relates to SEO (search engine optimisation). You must implement effective SEO strategies to receive more traffic from Google, Bing and other search engines. That’s where I come in.
I’ve ranked #1 for super competitive industries including (but not limited to):
I can help your website make it to the top of page 1 on Google. I provide detailed analysis of your industry, your competitors, what keywords (phrases) customers are searching for in Google, and what keywords you should be targeting.
Having been in the industry for 12+ years, I am an SEO expert living in Perth, Western Australia. Although I’m a Perth SEO expert, I offer SEO services for people all around the world. A good portion of my clients come from Sydney, Melbourne and Brisbane, and even as far reaching as the U.S.A.
Not only will your traffic increase under well-managed SEO, it will continue to grow. The more content you add to your site while implementing SEO best practices, the stronger it becomes in the search engines. You will have more opportunities for driving organic traffic to your website, and with increased traffic comes more sales.
80% of searchers don’t look beyond the first page of results, so you’re missing out on a lot of traffic when you don’t engage in proper search engine optimisation.
Higher rankings in search engines are occasionally hard to sustain. The rules of the game sometimes changes, which is referred to as an algorithm update. When a search engine updates its search algorithm, the techniques that once worked to rank on the first page don’t necessarily work anymore. You’ve probably heard horror stories of other website owners losing half or all of their search engine traffic after a Google update. This is why it’s important to stay updated with the latest SEO news and techniques.
As a professional SEO Consultant, I keep up with the changes in SEO, so that my clients don’t have to. That’s why I am still on top of page 1 for competitive search terms, 12 years after I began in the industry.
This means that more people see your brand. Visibility can help with improving your business’s authority since more people will know its name and what it can offer. Coca-Cola has enormous visibility. Even if you don’t drink Coke, you know their name. Assuming you’ve never had Coke before, you might eventually try it to see why so many people love it. Similarly, an Internet user might not click on your link the first time they see it in a search engine, but after it appears so many times in various search results in a particular niche, they may click to see what your business has to offer.
Do you want more visibility to potential customers?
After so long of religiously working on your SEO, ranking on the first page of Google becomes easier because your site is gaining authority in the search engines. Authority comes through the number of links pointing back to your website, the amount of content (pages, videos, images etc.) your site has, and other authority sites linking to yours.
Once first page rankings become easier for you, the results continue to snowball. That’s how I rank well for super competitive Google searches such as “Perth SEO expert”.
Think about the last search term you entered into the search engine you use. That exact word or phrase is called a keyword in the SEO world. Maybe you searched “SEO Perth expert” or “weather”. Both of those are examples of keywords (whether it’s a single word, or a phrase). Whether or not they are good keywords to try ranking for is another story. And this is where keyword analysis comes into play. Before writing blog posts or landing pages for your website, you should conduct keyword research and analysis to find a good search term to use in the content.
“Weather” and other single words are usually bad terms to try ranking for because they’re too broad. There are going to be hundreds of thousands, maybe even millions, of webpages that have that word in them. And only 8-10 webpages, excluding paid ads, make it on the first page of Google. Moreover, someone who is searching “weather” most likely just wants to know the weather forecast where they live. You’re probably not going to rank for that term due to high competition, vagueness, and user intent.
Keyword research and analysis takes a while to learn. Many business owners don’t have the time to spare on mastering this subject. It’s easier to pay a professional like me who has over 12 years of SEO experience to handle your site’s keyword research and analysis. You will reap the benefits of SEO faster without having to dedicate much of your time to it.
I come up with a list of anywhere between 30 to 2000 keywords per website. Here’s a snippet of some of the 100s of keywords I try to rank for in Isagenix (and the current rankings):
• How to buy Isagenix (ranked 1st, 2nd and 3rd)
• Buy Isagenix (ranked 1st, 2nd and 3rd)
• Isagenix products (ranked 3rd – behind only Isagenix.com)
There are certain elements you need to add to a webpage and website in order to optimise it for search engines. This is referred to as on-page optimisation. Any SEO technique you implement on your website counts as on-page search engine optimisation. When you hire me as your Australian SEO consultant, I’ll take care of on-page optimisation to give your website a better shot at ranking on the first page in the search engines.
After years and years of practice, this is what I excel in. The added bonus? As I’m improving design and navigational elements on your website, I’ll fine-tune it, so when customers land on it they are much more likely to convert.
High quality backlinks are one of the most important ranking factors in search engines. They are more difficult to implement than other important factors like page titles and primary keywords – because they rely on someone else linking to your website. And not just anyone else, but someone with a high authority site. This is what Google means by high quality backlinks. I utilise several link building strategies that will help you boost your SEO.
I only obtain the best backlinks possible, and none of my strategies are black hat. I have never been penalised by Google (and never will).
Businesses with a physical location and others who target customers from a specific city or town need to use local SEO strategies. Google offers certain features that are geared at local businesses, such as the local map pack. The local map pack is the card you sometimes see above the listings in Google that features three or so relevant businesses to your search. This feature is utilised for keywords relating to local businesses only, such as “pizza”, “dry cleaners Perth”, and “doctor”.
I have a wealth of experience implementing local SEO techniques that will improve your local SEO rankings and get your map listed in the top 3 positions. Here’s an example of a local business, Perth Piano Removals, I have helped:
Some other examples of local businesses that I have helped include Quedos.com.au, Quantum Finance, Online Flooring Store, Fast Sydney Towing, Backyard Bins, Isagenix Canada, Forest Rise Margaret River Chalets, Limo Hire in Melbourne, Concrete Crib and Lawson Legal.
The most important thing to be aware of when searching for the right SEO consultant is black hat SEO. Websites that implement black hat techniques are eventually caught by Google and punished. Black hat SEO is search engine optimisation tactics that are solely geared at obtaining better rankings (no thought is given to user experience). Usually, these tactics also break the search engine’s rules.
You must be careful and hire only a reputable Australian SEO consultant who won’t use black hat techniques on your website, or you risk having your website banned or penalised in Google or Bing. I only use white hat SEO techniques to ensure your website stays ranked in the search engines for years to come.