Thursday, Jul 27, 2017
Blogs may have once been optional in online marketing, but they have become essential. Network marketers are no exception. In fact, a network marketing blog is more important to you in a way because network marketing (also known as MLM/multi-level marketing) revolves around connections with others. The better you can connect with leads and customers, the more success you’ll see in network marketing.
Below I have outlined the five main reasons you should have your own network marketing blog.
1. New Leads (Through Inbound Marketing)
Blog posts are one of the best free ways to generate new leads. Through search engines and social media, people can find your blog. This is known as inbound marketing. Inbound marketing is a way of attracting new customers or leads through content marketing, social media marketing and SEO.
Search engine optimisation (or SEO for short), is another relatively cheap technique that helps your blog posts rank higher in the search engines. This increases how much traffic is sent to your website. As you publish new blog posts, your traffic gradually increases due to having more content on your website.
What about from social media sites? New leads come from social media sites when you or others post links to your blog posts on social networks. One of my associates, Danielle Marie, has recently started her own network marketing blog. She has done well so far in network marketing/MLM but has realised she can gain new leads through blogging. Danielle only has three blog posts at the time of this writing but as she builds her blog, she’ll notice a difference in the number of leads she generates.
2. Connect with Customers
One of the most important reasons to have your own MLM blog is it helps you connect with customers. People can learn more about you and your chosen niche when they read your blog. Even if you don’t share personal details, people will feel closer to you. They know it’s one of the ways you reach out to them and provide valuable, free information.
Responding to comments on your blog also assists with relationship building. Even the simplest response matters to your readers. Always spend at least a little time reading and replying to people. Connecting with customers is critical in today’s world. The businesses that last will be the ones that built the best relationships with their customers and showed they truly cared about them.
If you take a look at Danielle’s website, you’ll see that everything looks professional. If she didn’t have her own network marketing blog, you may take her less seriously and feel distanced from her. Now that she has a network marketing blog, she has opened another line of communication with her customers and downline.