SEO

Tuesday, Jun 13, 2017

Why Lead Generation Can Save Your Business

Lead generation is essential for businesses. Without leads, you wouldn’t have customers. One of the most effective ways to generate leads online is search engine optimisation (SEO). The downside is it takes time to learn how to implement SEO successfully. You would probably prefer spending your time working on what you do best for your business. Most people start a business because they want to do work they enjoy while earning good income. If SEO isn’t enjoyable for you, then it defeats the purpose of starting your own business.

As many top business owners and entrepreneurs would advise, delegate work to others that you either don’t want to do, don’t have the time for, or that isn’t your expertise. Focus on what you do best while paying others to make up for your business weaknesses. Don’t just hire any lead generation company either. Research your options to find the best one for you. As you will hear when talking to other business owners, some SEO and lead generation companies aren’t as effective as they claim to be.

Traditional Contracts with an Ineffective Company are a Waste of Resources

You don’t want to trap yourself in a traditional contract with a company that isn’t delivering results. It’s a waste of resources and you have to wait until the contract is up to change companies. Fortunately, there’s a way to solve this problem too. Only consider hiring SEO and lead generation firms that provide free trials or have proven past results.

How it works is they build a lead generation website for you and direct leads your way for a few weeks or so, 100% free of charge. If you’re pleased with the results, then you can negotiate a payment plan to essentially rent the website (and collect all of those valuable leads). Not happy with the results? Then, you don’t have to pay a dollar and can continue the search for a lead generation company that works for you.

At Digital Hitmen, we offer deals like this. You can check out some of the lead generation websites we have created for others to see what kind of quality you’ll be receiving:

1. PerthRoofingandGutters.com.au
2. WindowTintingPerthNow.com.au
3. LocksmithsinPerth.com.au
4. LimoHireMelbourneNow.com.au
5. CarDetailPerth.com.au

Below we will further discuss how lead generation can benefit small businesses and how you can get in contact with me for free high quality leads.

Friday, Feb 17, 2017

8 SEO Mistakes That Could Get Your Website Penalised or Banned

Some SEO tactics that you’ll come across seem like great ideas, but will harm your rankings in the long run. Be aware of the SEO mistakes that could get your website penalised or banned and ensure you only pay reputable SEO consultants to improve your rankings. I’ve recently launched my own digital agency, Digital Hitmen, and offer a range of SEO consulting services.

To prevent your website from being penalised or banned in the search engines, here are eight SEO mistakes you should avoid.

Please note: this article is intended for SEO beginners. For more advanced SEO tactics please contact me with any questions you have.

1. Submitting Your Website to Low Quality Directories

While researching search engine optimisation, you may have come across advice to submit your website to directories. In the earlier days of SEO, submitting links to tons of directories was a surefire tactic to improve rankings. Google has since decreased the importance of backlinks from directories and goes as far as to penalise sites that have too many low quality backlinks. You should only submit your website to high quality (and relevant) directories that don’t allow poor quality links and have real humans review the links for quality control.

2. Article Spinning

Article spinning is a technique in which a person makes small adjustments to the wording of an article and then publishes several versions on different websites. There is article spinning software that simplifies the process.

Around nine years ago, this was a popular SEO tactic but it no longer works on Google because they’ve caught up to the fact that this was just producing a lot of low quality (crappy) content on the web. Take the time to create good quality content.

3. Using the Same Anchor Text Too Much

Anchor text is the text used for a clickable link. For example, if you want to link to an article on the best football players in Australia, you’ll probably want to choose a phrase like “best football players” or “Australian football players” in another article. Linking to other articles you have written is important for good SEO. However, if you use the same anchor text over and over again, it sends a red flag to Google. It will look like you’re trying to game the system to rank for that term. To prevent this from happening, use different anchor text when creating multiple links to the same article. This might include generic terms such as “click here” or “view more information”. Aim for a mix of generic and related anchor text across several sites.

Wednesday, May 20, 2015

I Love Helping Small Businesses Grow

SEO for Small Businesses

I often get asked by friends, family and people that find my blog via Google to help them with their SEO (Search Engine Optimisation). In the past I’ve helped with the SEO for a number of small businesses including:

1. My own – Swish Plastic, Buji Tea and my various network marketing businesses such as Isagenix, Kyani and Nerium.
2. Perth Foot Centre – Specialist Podiatrist Perth (including specialist foot surgery and other procedures)
3. Window Tinting Perth Now – Perth’s premier window tinting company
   
4. Fast Melbourne Towing – Towing services in Melbourne and other parts of Victoria
5. Bibra Lake Soils – Selling soils, mulch, sand etc in Perth’s southern suburbs
6. Vivo Marketing – Melbourne based digital marketing agency

The Impact SEO Has on Traffic and Revenue

In my opinion, SEO is the single most important marketing avenue for most small businesses. I’m astonished when I see businesses of all shapes and sizes not consider the impact that a low number of visitors from Google can have on their bottom line. With a few small tweaks their SEO rankings can easily be improved!

The businesses above, as well as ones that I have worked on previously, have seen a jump in traffic of anywhere from 30-200%. What’s even more important; this traffic is of higher quality and ultimately converts to more sales. SEO pays off – many times over.

If your business is on page 2 of Google, it won’t get nearly as much traffic as those businesses that are found on the upper half of page 1. Consider the following study from Advanced Web Ranking (published by Marketing Land) in 2014. Position #1 in Google gets 31% of all clicks. Position #2 gets approximately half that (14%). Position #3 just 9.85%.

ALL of page 2 gets just 3.99% of clicks and ALL of page 3 gets just 1.6%! If you’re not in position #5 on page 1 or higher, forget it!

Impact of Google Rankings on Click Through Rates