SEO
Digital marketing is no longer an up and coming mode of the future; it is a crucial form of advertising that is rooted in the present. This means that for your business to survive as well as thrive, you need a top-flight search engine optimisation strategy. While some businesses prefer to bury their heads in the sand, your success depends on your ability to optimise your place on various search engine results pages, such as Google.
Is Search Engine Optimisation (SEO) Actually That Important to My Business?
Perhaps you are not thoroughly convinced of just how vital SEO is to your success. Consider the following statistics:
- Approximately 93 per cent of all Internet experiences start with a search engine
- There are 131 billion searches completed each month
- Google searches top off around 100 billion per month
- Between 70 and 80 per cent of all searchers ignore the paid advertising and click on the organic searches only
- Only 7-10 businesses can be on Google’s first results page, yet nearly 95 per cent of searchers do not go beyond the first results page
The statistics speak volumes about why you need to be sure your SEO is at the top of its’ game. If it is not getting leads and conversions, you may want to consider employing an expert in SEO. Getting SEO right can mean the difference between success and failure for your business.
-
Schema Markup: What it is and Why it is a Must for Your Website
- March 31, 2021
Discover what schema markup is, what different types are available, the benefits of using it on your website, and how to implement it for improved SEO results.... READ MORE
-
DuckDuckGo Is Bigger Than Ever, Should Google Be Concerned?
- February 19, 2021
Learn what DuckDuckGo is, what the benefits of using it are, the differences between DuckDuckGo and Google, and what will happen if Google decides to leave Australia.... READ MORE
-
7 SEO Trends in 2021: What You Must Know to Thrive
- February 5, 2021
Need more organic traffic to your website? Learn how to implement the top seven trends that you will see in SEO in 2021.... READ MORE
-
Why Google’s Core Web Vitals Are Vital for SEO
- January 20, 2021
Google's Page Experience update is rolling out in May 2021. Understanding (and improving) your site's Core Web Vitals is critical for your SEO.... READ MORE
-
Google’s Mobile-First Indexing is Coming in 2021, Are You Ready?
- December 21, 2020
From March 2021 onwards, all websites will switch to mobile-first indexing. Learn how this changes the way Google crawls your website, how this will impact your rankings, and what you can do to prepare.... READ MORE
-
7 Ways to Subtly Add to Your Homepage Word Count
- November 17, 2020
From the time the first search engine results page (SERP) began ranking webpages, there has been a long-running debate regarding the ideal length of content. Learn what the ideal homepage word count is, and tips to increase your word count for better SEO results.... READ MORE
-
Internal Linking for SEO: Best Practices & Benefits
- October 19, 2020
Think about all of the ways you can optimise a website. As you mentally run through that list, how high up did you place internal linking? If it's not one of your utmost priorities, your website's rankings will be suffering. The examples in this blog post are easy to implement and will supercharge your SEO results.... READ MORE
-
Google’s Page Experience Algorithm Update: Are You Prepared?
- August 3, 2020
Brace yourself, members of the digital marketplace. Google recently announced that it would roll out changes to the way it ranks websites. The changes are still in the works and will not be live until 2021. Google also promised about six months of lead time before the new algorithm begins to impact the ranking of websites. Are you ready?... READ MORE
-
Stats Confirm, SEO is More Important Than Ever During COVID19
- May 27, 2020
During this COVID-19 period, many businesses have closed their bricks and mortar stores. As a result, consumers have turned to online shopping. We are in a time when SEO is beneficial, not just to eCommerce companies, but to every business with a website. Are you taking advantage?... READ MORE
-
Your Complete Ecommerce SEO Checklist
- May 13, 2020
Do you own an Ecommerce store, or want to build one? In this Ecommerce SEO guide, you’ll learn how to get more traffic, customers and sales from Google’s organic search results.... READ MORE
-
8 SEO Title Tag Hacks for Increased Rankings, Traffic, and Click-Through Rates
- March 17, 2020
If you can nail your title tag, people, and Google, will notice. Additionally, traffic to your site and your click-through rate (CTR) will improve.... READ MORE
-
15 Essential SEO KPIs Demanding Your Attention in 2020
- January 29, 2020
If you have been in the digital marketplace for any amount of time, you have probably heard about the significance... READ MORE
-
How to Maximise Your Christmas SEO in 2019
- November 25, 2019
The year is drawing to a close and businesses are anticipating their fourth-quarter earnings. Now is a good time to... READ MORE
-
How I Recovered from Google’s Medic Update [A Practical Case Study]
- July 1, 2019
The Internet shake-up brought by the Google update from last August is still the point of origin for numerous tremors... READ MORE
-
How SEO Can Change Your Network Marketing Business
- April 21, 2019
Network marketing, often known as multi-level marketing (MLM), direct marketing, and community commerce is a growing business model in Australia.... READ MORE
- 1
- 2
