Monday, Jun 11, 2012

Negative SEO – Does it Work?

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Rating: 4.0/5 (2 votes cast)

As an E-Commerce Manager, I trawl the Internet for e-commerce stats on a regular basis. Every now and then I come across an interesting infographic I love to share via Twitter, Google Plus, Facebook etc. This particular one is from TastyPlacement – a SEO company based out of Texas.

What is Negative SEO?

Negative SEO isn’t a new concept. Negative SEO is the deliberate spamming of a site to negatively affect it’s rankings. Think mass forum links, mass comment links and the like. Everything Google warns you not to do.

In light of recent Google algorithm changes (Penguin and Panda), however, it’s a concept that’s being increasingly talked about in SEO circles. If you’re unsure what negative SEO is have a read through these resources:

  1. Rand Fishkin of SEOmoz recently spoke about the Myths, Realities and Precautions of Negative SEO
  2. SEO Book outlines the Differences Between Negative SEO and Sabotage
  3. Ryan Jones outlines all the possible ways a site can Engage in Negative SEO

A Study on Negative SEO

Anyway, back to the infographic. For just $45 a site’s primary keyword was pushed down to the second page. Another 26 keywords dropped as well (by an average of 9 positions). This is all in just a few weeks. Very interesting results indeed…

Do you think it’s something we have to protect ourselves from in the future? Will Google cut down on such tactics? Is it here to stay? In my opinion negative SEO is (unfortunately) only going to increase in the future.


Infographic: Testing Social Signals

Infographic authored by TastyPlacement. Click here to view the original post.

Negative SEO - Does it Work?, 4.0 out of 5 based on 2 ratings

Category : SEO

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