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Brad Russell – SEO & Digital Marketing Expert
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Brad Russell – SEO & Digital Marketing Expert 0411 860 746
  • Home
  • SEO
  • Web Design
  • Social Media
  • Paid Search
  • Work With Me
    • Case Studies
    • Testimonials
  • Blog
  • About
  • Contact

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COULD A PENALTY CAUSE MY RANKINGS TO DROP?⁠ ⁠ COULD A PENALTY CAUSE MY RANKINGS TO DROP?⁠
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If your website experienced a significant drop across the board, you might have been penalised by Google. Penalties from Google typically fall into one of two categories with different causes and responses. These are Manual Penalties and Algorithmic Penalties.
If you happen to need more convincing regarding th If you happen to need more convincing regarding the impact YouTube has across the globe, here are some impressive statistics:⁠
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◾ YouTube had 16,500,000 Australian Visitors in August 2021. That is only 500,000 fewer users than Australia’s number one social media platform, Facebook, which had 17,000,000 Australian users during the same time.⁠
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◾Worldwide, people watch over one billion hours of YouTube videos every day ⁠
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◾ Every minute, more than 500 hours of new content downloads to YouTube⁠
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◾ YouTube’s quarterly ad revenue is over seven billion dollars⁠
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◾ Nearly 51% of B2B decision-makers turn to YouTube to help research products⁠
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◾ 70% of YouTube viewers purchased a brand after seeing the brand on YouTube⁠
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◾ When a YouTube ad is targeted by intent, there is a 100% higher lift in purchase than if the ad had been targeted by demographics⁠
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◾ Close to 90% of YouTube users find new brands while they browse their favourite channels⁠
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When looking at these statistics, it is easy to see the reach of YouTube. Imagine being able to leverage these statistics and reap substantial benefits.⁠
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By learning YouTube SEO and how to rank your videos, you will do precisely that.
When older content is revisited and updated, it te When older content is revisited and updated, it tends to regain its former vitality and then some. ⁠
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Revitalising your older content tends to work best with posts at least two years old. Once you decide what you will prepare for republication, make sure to pay attention to these details:⁠
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◾ Adjust outdated or inaccurate information and be sure your article has the date you add new data.⁠
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◾ Add video content or images to older work.⁠
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◾ Improve your title tags. Why settle for “Growing Vegetables” when you can use something like “Top 10 Ways to Make Your Garden the Envy of the Neighbourhood.”⁠
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◾ Add your core and keywords early. SEO tells us to use keywords within the first 100 words. You can add them more often as long as they are natural and you are not keyword stuffing.
There are tens of thousands of questions asked on There are tens of thousands of questions asked on social media daily. If you seek the questions related to your company, products, or services, you will have the chance to share your blog content as a part of the answer.
Building accessible websites is also a practice th Building accessible websites is also a practice that is beneficial for businesses. ⁠
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When more people can access your website, your chance to gain customers increases. An inclusive company is viewed positively, and you can also protect yourself from legal problems that come with inaccessibility.
Not sure that user experience holds that much weig Not sure that user experience holds that much weight in the world of eCommerce? Check out these eye-opening UX statistics:⁠
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👉 94% of online shoppers do not trust a site that appears to be outdated⁠
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👉 85% of adult mobile shoppers believe a company’s mobile website should be as good or better than its desktop version⁠
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👉 Poor site usability is at least partially to blame for 70% of online business failures⁠
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👉 Worldwide, 440 million people use adblockers, and ads impeding the user experience is the reason given by nearly all of these people⁠
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👉 53% of the time, mobile shoppers will leave a page that takes more than three seconds to load (the average mobile site takes around nine seconds to load)⁠
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👉 70% of online users say they pay more attention to bulleted lists than paragraphs of content⁠
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Ensuring visitors to your company’s website have an excellent user experience needs to be high on your list of priorities. If you are not sure how to accomplish this, read on.
In this age where we are rightly protective of han In this age where we are rightly protective of handing out personal information to strangers online, it may surprise you that anyone agrees to this exchange. However, if a site has an excellent design, most people are confident that their information is safe and will provide it.⁠
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It is worth mentioning that some of the best-converting pages ask for very little information. Often, the page has a space for a name and an email address to be on the receiving end of the promised offer. So, while you want to get contact information, you should limit your requests to relevant and straightforward data and save your appeals for the customer’s dog’s name for a time when you may need it.
The short answer is the landing page on your websi The short answer is the landing page on your website is where visitors arrive after performing an action. ⁠
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Sometimes that action is as simple as logging on to a website. Other times, the site takes you there because you clicked an icon requesting more information, or you could have put a few items in your shopping cart. The actions you take that launch your travels are predetermined by the site owner and dictated by their website goals.⁠
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The purpose of this specific page is to convert site visitors into leads. While the details vary by site, encouraging a customer to take an action (Call To Action or CTA), whether it be providing contact information, taking a survey, or ticking off a few boxes. A website owner will typically offer something of value (like an eBook, free product, or a discount code) in exchange for contact information.⁠
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In this age where we are rightly protective of handing out personal information to strangers online, it may surprise you that anyone agrees to this exchange. However, if a site has an excellent design, most people are confident that their information is safe and will provide it.⁠
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It is worth mentioning that some of the best-converting pages ask for very little information. Often, the page has a space for a name and an email address to be on the receiving end of the promised offer. So, while you want to get contact information, you should limit your requests to relevant and straightforward data and save your appeals for the customer’s dog’s name for a time when you may need it.
Google’s main goal is to provide the best possib Google’s main goal is to provide the best possible experience for its users. ⁠
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This means they are constantly in the process of tweaking and revamping strategies to ensure the best websites get top placement on their search results pages.⁠
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Google tells us they run approximately 3,200 changes to their algorithms every year. These all have the potential to impact rankings, although some are more earthshaking than others.⁠
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While this policy is great for searchers, it can prove to be extremely challenging for the businesses who live and die by their location on the SERPs.⁠
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You are likely familiar with the Penguin, Panda, and Medic Google updates. These changes caused widespread upheaval across the digital marketplace. Once SEO experts figured out the goals of each update, sites could reestablish themselves. The same is proving to be true for Google’s recent Page Experience Algorithm Update.
◾ The very early version of Google Analytics loo ◾ The very early version of Google Analytics looked similar to the version used today. A primary difference is that the original version had less information than the versions that would come later. The reason for this is simple. Google collected a limited amount of user data at that time.⁠
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◾ By 2014, Google’s Universal Analytics was out in beta. The platform became essential for online businesses soon after its release. The rise of mobile devices made it necessary to track users across devices.⁠
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◾ October 2020 saw Google roll out their Google Analytics 4 (GA4). This version depends a great deal on machine learning and works to enhance predictive analysis. Additionally, GA4 directs the flow of all data into a single stream.
Not every attempt at Google Ads will give you unim Not every attempt at Google Ads will give you unimaginably huge conversion rates. There is a manageable learning curve if you stick with the best practices for your paid search campaign.⁠
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👉 Organise your projects with a PPC template⁠
👉 Consistently test and adjust keywords until you get the results you want.⁠
👉 Avoid broad keywords⁠
👉 Make sure your ads are relevant; otherwise, you are wasting your time and money⁠
👉 Maintain a high-quality score so that Google will deem your ad worthy of a top ad spot⁠
👉 Have your landing page optimised and impressive so a searcher will be glad they chose your site.
Whether you have one or 100 brick-and-mortar locat Whether you have one or 100 brick-and-mortar locations, you can only sell to the customers who are willing to trek to your storefront. ⁠
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Such physical barriers evaporate in the face of online retail. Your goods and services are available to the world.
Choosing the best platform for your company’s eC Choosing the best platform for your company’s eCommerce is not a decision you should take lightly. ⁠
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In addition to the fundamental questions like, does this fit my budget and is the platform easy to use, you need to consider a myriad of details. For example, you will need to know about how various platforms handle SEO considerations, the ability to add backend features, plug-in options, and more.⁠
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This guide[LINK IN BIO] will allow you to see how five of the top eCommerce platforms (WooCommerce, Shopify, Squarespace, Magento, and Neto) stack up against each other.
A snippet is a search result that Google displays A snippet is a search result that Google displays containing information about the search topic. Typically, they show the title in blue, the URL in black, and a description of the page’s information.⁠
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A rich snippet provides searchers more information than a regular snippet in their search results. In addition to the title, URL, and a brief description, a rich snippet adds an image of the search topic, specific details about the subject of the search, customer star ratings, and other helpful information such as product pricing and images. Searchers tend to prefer rich snippets because they have a better idea of the type of content they will be clicking on.⁠
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Getting things done before the weekend 🏃🏻‍ Getting things done before the weekend 🏃🏻‍♂️
Not everyone thinks about the fact that their soci Not everyone thinks about the fact that their social media profiles can rank as search terms. The caveat is this happens when searchers find your business because they are looking for a branded search term.
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Brad Russell - SEO & Digital Marketing Expert

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