Thursday, Oct 15, 2015
Like most things in life, building a thriving business depends on a healthy combination of talent, intelligence, and hard work. There are a few key traits that I’ve identified that go a long way toward a successful career as an entrepreneur.
1. The Idea
Before anything gets started with your business, you have to come up with an idea. What are you selling? What service are you providing? And, more specifically, why does your customer have to have this product or service? What separates you from the competitors or distinguishes your product as something that hasn’t been seen before?
The key here for a successful career is not just one great idea, but an overflowing pool of new products, concepts and services that you can’t wait to turn into a successful enterprise. Of course, there are some entrepreneurial “one-hit wonders” who struck gold with a great idea and never developed another venture. However, these are the exception rather than the rule. Famous entrepreneurs like Steve Jobs, Oprah Winfrey, and Elon Musk invigorated their careers several times over with new ideas and initiatives.
Each new concept that you develop into a business represents a new opportunity for growth and diversification in your career. Don’t be afraid of failure! You will learn something from every project, giving you new tools to hone your next idea into a success!
2. The Drive
Entrepreneurs are often attracted to this career and lifestyle because of the flexibility it offers. You are in the driver’s seat for your business and get to set the course not only for your working hours and responsibilities but also for those of your team. Needless to say, it’s essential that you have the drive and motivation to keep working day after day.
The freedom associated with being an entrepreneur is undoubtedly a wonderful thing. You can set your own hours and take your own holidays without ever having to answer to a manager. However, you must never delude yourself into thinking that being an entrepreneur means less time on the job. On the contrary, you should expect to work much harder at longer hours than your friends who work a typical 9-to-5! Successful entrepreneurs understand that you benefit directly from every hour you put into your business, and the drive to wake up every morning and put in 8-10 hours of work is key to building a prosperous company.
3. The Charisma
Where would a business be without people? I have yet to hear of a successful business that doesn’t interact with clients or team members. Charisma and management skills are arguably the most common traits found in superstar entrepreneurs. In many cases, it seems like we’re buying the person rather than the product they’re promoting.
As your business grows, you’ll need to expand your team of employees to maximise expansion and profits. To attract the top people to your business, you need to present an image that is charming and well-spoken. You must inspire confidence with your actions, words, and demeanor; people should be excited to join your skyrocketing company! In many ways, this aspect of your enterprises must come “from the top.” Businesses are molded in the image of their leader, and you want a multifaceted organisation that represents the very best characteristics that you can demonstrate.
I’m drawn again here to the story of Steve Jobs. Arguably the most famous entrepreneur of our time, he built Apple based on his qualities of creativity, innovation, and attention to detail. The charisma that he exuded during public presentations inspired millions to purchase Apple phones and computers, as people around the world trusted that a product promoted by Steve Jobs would be stylish, innovative, and user-friendly.