Google Plus – Increased Visibility in SERPs
Every now and then, Google changes the way it displays search results.
Today whilst searching for Isagenix I noticed that Google Plus posts have a much increased visibility. Take for example the following search for Isagenix in private browsing mode in Firefox. The following result showed on the first page in position 6:
Google Plus Post in SERPs
A Previous Google+ Post of Mine
So what exactly is this? This post is an old post of mine (over a month old) that I posted on my Google Plus profile. This is a very competitive keyword so I instantly noticed the post on the first page of results.
This wasn’t the only instance of Google Plus posts having increased visibility – there were a number of others from official corporate pages and individual’s Google Plus pages I noticed.
Has anyone else noticed this or any other changes in Google? Leave your comments below!
Did I do the Right Thing?
Earlier this year, I joined the Isagenix revolution as an independent distributor. After a month into the program I launched IsaTonic. 3 months later and where do I stand? Have I done the right thing by quitting my 9-5?! Read more
My latest project, IsaTonic, has officially launched! The site was soft launched 2 weeks ago and is now fully up and running. I couldn’t be happier with the initial results and the way the site looks.
My New Website!
Isagenix is all the rage here in Perth; with a number of my friends taking the products for their own health benefits, as well as taking part in the Isagenix Associate program to increase their income.
As such – I’ve decided to get on board and create a website of my own: IsaTonic.com.au.
I expect IsaTonic to be launched at the end of January 2014. Stay tuned for more details!
Special thanks must go to Sandi Matic of Isa Cleanse Perth for taking the time to explain the program and giving me the opportunity to enrol in Isagenix.
Higher Click Through Rates
As the SEO and E-Commerce Manager at Kitchenware Direct – I’ve just implemented a new feature on our site. While we previously had Schema.Org markup on all our product pages, we now have it on our top brand pages too (with implementation to follow for our smaller brands).
How does this affect us? Higher CTR in Google! Imagine seeing the organic listing for Scanpan below. With a high average rating and a huge number of reviews, as a customer you’re much more likely to click on this result than one of our competitors. Studies have proven that this increases CTR by up to 30%!
2013 Was a Great Year
I set a number of goals and although I didn’t achieve all of them I was very happy with the way 2013 panned out. Read more
Christmas Delivery Cut Off Segment Emails
We’ve all seen them. Almost all e-commerce sites have some sort of table specifying when customers should order by to guarantee delivery by Christmas. Well, here’s a simple tip for leveraging the most out of your customer database during Christmas shopping.
So, I’ve decided to post more regularly on my blog. Ideally, I’ll post 2-3 times a week with short, useful posts that others in the e-commerce industry can easily implement on their own website.
Increase Conversions at Christmas
First up – a few simple tips to increase orders during the busy Christmas shopping period. Read more
Click Frenzy – Mother’s Day 2013
Recently the company that I work for, Kitchenware Direct, participated in the second Click Frenzy sale. We all remember the somewhat disastrous first Click Frenzy promotion back in November 2012. Their site crashed, #clickfail was born and there were serious questions about the future of the website.
Welcome to Click Frenzy Mark II. Read more