How many times have I read an article with this title? It’s one of the common recurring stigmas about network marketing: these stay-at-home entrepreneurs are doing nothing more than irritating their friends and family with a product no one wants, while losing money and friends in the process. As a successful multi-level/network marketing entrepreneur (with a few friends, no less), I’m here to debunk some of these myths and show you how good network marketers will gain friends and strengthen their relationships.
Myth 1: Network Marketers Irritate Those Around Them and Lose Friends
I’ll be honest with you: this myth does hold truth in some circumstances. There are undoubtedly people out there whose idea of building a network marketing business is to assault those around them with “unbelievable offers” and “opportunities to get rich quick!” These people are giving the rest of us a bad name. Like all businesses that rely on sales, how we present ourselves and market our products is vital to our success. (It’s even in the name: multi-level marketing!)
Network marketing does force you to rely on your circle of friends, family and acquaintances. When done the right way, however, you can please your friends and family by giving them access to quality products and opening doors for their own successful business ventures.
Keep in mind, the people in your life want you to succeed! If presented gracefully, your friends will be grateful for the opportunity to support your business and take advantage of a great offer on a quality product. The key is presentation: I can assure you that your Facebook friends don’t want to be bombarded with ten posts a day about the different products offered in your latest MLM venture. On the other hand, I don’t know of many people who would turn down a quality product at a fair price when discussed in a short phone call or over a friendly lunch meeting. Ask yourself how you would respond to your own marketing tactics; if you would be put off by unsolicited emails, don’t use them to promote your own business!
Myth 2: Multi-Level Marketers Hawk Products That No One Wants
This myth makes it seem like every network marketing customer ends up with piles of unused Tupperware in the corner of their kitchen! I’ve seen this myth over and over: no one actually wants to buy kitchenware or Mary Kay cosmetics, they only make purchases to support their friends.
This one is without a doubt the easiest to debunk. Raise your hand if you’ve never used one of the following products:
- Kitchen Tools
(Is your hand up? I didn’t think so.)
A good network marketing company is built around a product that people actually want to buy, offered at a price that can’t be beat in a classic brick-and-mortar store. For example, The Pampered Chef is a brand recognised throughout the world because it offers industrial-grade kitchen tools at an unbeatable price.
It’s up to you to decide which product makes sense for your multi-level marketing venture and what parent company you believe in. Don’t want to sell weight-loss products? You don’t have to. There is a near-limitless selection of goods and services offered by network marketing companies, and there is certainly something that you’ll feel excited about selling.
Myth 3: No One’s Making Any Money in Network Marketing
Yet again, here’s a myth that I can argue from personal experience (see the image above for proof!). As the top recruiter for Isagenix in Australia and New Zealand, I’ve seen how wealth can increase rapidly through multi-level marketing. I’m happy to say that since leaving my 9-to-5 job a few years ago, I’ve developed several successful network marketing companies and live quite comfortably off of the profits.
It’s critical when starting your network marketing business to evaluate the brand that you’re joining. You’ll want to avoid companies like Vemma, whose distributors recently learned the hard way that they weren’t set up for success. As I mentioned above, choose a product that you believe in and a company that supports their entrepreneurs. If you put yourself in a good situation, some hard work will eventually lead to serious profits and comfortable living.
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