Blogging

Personal blogs are a critical aspect of developing a good reputation as an entrepreneur. I maintain several blogs for my personal site and business ventures. Developing your blog into a source of valuable content is essential for growing your business.

Sunday, Feb 05, 2017

How to Establish Your Website as an Authority

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Rating: 4.0/5 (1 vote cast)

One of the biggest challenges you’ll face as a new online business owner is earning the trust of visitors. How authoritative a website is will influence your conversion rates and number of sales. Once you have established your website as an authority in your niche, people will naturally be attracted to you. It will be as if a barrier was removed between you and your customers.

If you want to establish your website as an authority, implement the following tips:

Regularly Post New Content on Your Website

Regularly posting new content on your website increases search engine traffic and visibility. To stay consistent you must create a content schedule and stick to it. For example, you may choose to post two new articles every week. Schedule those tasks in your calendar or planner.

Content is King

How often you publish new content on your site depends on your niche, how much time you have to work on your business, and how established you already are. If you’re new to online business or your website doesn’t get a lot of traffic, it’s better to post new content more frequently. Usually, only established websites can get by on a few posts per month. Though some of them post less frequently, they stay consistent in the schedule they created for themselves.

Regularly updating your website with new content helps your website become an authority by improving its SEO (search engine optimisation) and showing a professional, reliable image to readers. Customers want businesses to be consistent because it gives them reassurance of what to expect.

Tip: Get on the first page of Google with my SEO consulting services

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Category : Blogging , SEO

Wednesday, Jul 06, 2016

5 Top Jobs for Working from Home

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Rating: 4.5/5 (2 votes cast)

Are you looking to escape the daily 9-to-5 grind? Tired of wearing a shirt and tie or high heels to the office? Will you be arrested in a road rage incident if you have to spend one more minute in rush hour traffic?

If you answered yes to any of the previous questions, it may be time to consider working from home. Building a career in which you never have to leave your home office (or even your couch, if that’s your style) can have incredible benefits on your happiness and on your financial health, if you do it the right way. I left my office job over two years ago and haven’t looked back; good luck convincing me to leave my new job that allows me to sleep in, go to the beach, and plan holidays around peak travel times!

Opportunities for work-at-home careers have increased dramatically with the rise of web-based companies. These five jobs allow you to set your own schedule, be your own boss, and make your own decisions about what’s best for your business.

1. Network Marketing

Want a legitimate opportunity to get rich quick without leaving your home? Start a network marketing business!

Multi-level marketing is a business model in which you sell products (cosmetics, coffee, health food etc) to your personal network of clients. To earn additional money, recruit members of your network to start their own businesses. A portion of their profits will work its way up to you, rapidly increasing your wealth!

Check out reputable companies like Isagenix. These companies make it easy to start a business with small start-up fees, and they provide you with a top-notch product that will be easy to market to your growing client base.

Choose a network marketing company that’s right for you and get started today! I did, and look where it’s lead me:

Isagenix 250K Club - Earn Big Money in a MLM Company

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Friday, Jan 29, 2016

Intelligent, Well-Planned Rebranding Increased My Site’s Traffic by 105%

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Rating: 5.0/5 (1 vote cast)

Traffic = Financial Rewards

The Internet is a big, scary place. According to internetlivestats.com, it’s currently comprised of over 960 million websites – roughly 1 website to every 7 or 8 people in the world.

Businesses Fight Over TrafficWith so many websites, it’s no wonder that businesses fight tooth and nail for every last pageview and traffic source. Increasing your site’s traffic can have big financial rewards, from increased sales to improved brand recognition. I discovered this when I honed my SEO skills at Kitchenware Direct for 5 years.

In my industry, network marketing, your personal brand is tantamount to your business’s brand. All of the traits that you’d like associated with your business – quality, trustworthiness, and appeal – have to resonate in your image and how potential clients and team members perceive you. And as newcomers to network marketing look for guidance from established industry leaders, it’s critical for your site to be visible in the battle for traffic.

Faced with some stiff competition in my native Australia and inspired by relevant posts on Moz.com and other SEO sites, I decided to do a reboot of my personal site in August 2015. My goal was to make the site more appealing, tie up loose ends, and focus on my blog as a platform for generating traffic. I used a number of tools to assist me; which can be found on my list of recommended online marketing and SEO tools.

Brand-Focused

The main point that I wanted to hammer home with my new site was my success with Isagenix, one of the top network marketing companies in the world. Since starting my business, IsaTonic, I’ve maintained consistent success as the #1 distributor of Isagenix products in Australia and New Zealand.

I did some keyword research and focused on keywords like “network marketing,” “network marketing Australia,” and keywords specific to my brand like “Brad Russell”. Conscious of avoiding keyword-stuffing, I made sure that my website content and blog posts prioritised good writing and useful information. If there’s one lesson I learned from the previous iteration of my site, it’s that good SEO rankings are not valuable if the site’s content is a turn-off.

To present an effective unified front, I worked hard to make sure that my branding was consistent between my website and social media pages. I chose an image that I thought would be enticing to people interested in the self-employed lifestyle and deployed it across all platforms:

Lifes a Beach

Life’s a beach when you’re working from home.

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Wednesday, May 16, 2012

Create a SEO Friendly WordPress Blog in Minutes

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Rating: 4.7/5 (3 votes cast)

Creating a new blog can be a daunting task for those just starting out on the Internet or taking their first steps in to the world of blogging. This simple, step-by-step guide is designed to run through the various stages of creating a WordPress blog from start to finish. By the end, you’ll have a SEO-optimised blog that you can call your very own.

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Category : Blogging , SEO

About Me

Brad Russell: Network Marketer, Entrepreneur + SEO Expert

Professional Profile

Brad Russell is a leading authority on multi-level marketing, SEO and e-commerce. Since retiring from the corporate business world at just 29, he has had outstanding success in the network marketing industry and is recognised as Australia's #1 seller of Isagenix products in 2014, 2015, 2016 and 2017.

Australian Based SEO Services

Brad works with a handful of select clients to improve their SEO (search engine optimisation). If you want more traffic to your website, see Brad's SEO results and services here. He does not outsource the work and delivers outstanding results, time and time again.

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