Social Media

Facebook, Twitter, Instagram – they’re all incredible tools for building your profile as an elite entrepreneur. Follow my accounts and read about how I’ve developed my social media presence into an essential component of my multi-level marketing companies.

Friday, Jan 29, 2016

Intelligent, Well-Planned Rebranding Increased My Site’s Traffic by 105%

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Traffic = Financial Rewards

The Internet is a big, scary place. According to internetlivestats.com, it’s currently comprised of over 960 million websites – roughly 1 website to every 7 or 8 people in the world.

Businesses Fight Over TrafficWith so many websites, it’s no wonder that businesses fight tooth and nail for every last pageview and traffic source. Increasing your site’s traffic can have big financial rewards, from increased sales to improved brand recognition. I discovered this when I honed my SEO skills at Kitchenware Direct for 5 years.

In my industry, network marketing, your personal brand is tantamount to your business’s brand. All of the traits that you’d like associated with your business – quality, trustworthiness, and appeal – have to resonate in your image and how potential clients and team members perceive you. And as newcomers to network marketing look for guidance from established industry leaders, it’s critical for your site to be visible in the battle for traffic.

Faced with some stiff competition in my native Australia and inspired by relevant posts on Moz.com and other SEO sites, I decided to do a reboot of my personal site in August 2015. My goal was to make the site more appealing, tie up loose ends, and focus on my blog as a platform for generating traffic. I used a number of tools to assist me; which can be found on my list of recommended online marketing and SEO tools.

Brand-Focused

The main point that I wanted to hammer home with my new site was my success with Isagenix, one of the top network marketing companies in the world. Since starting my business, IsaTonic, I’ve maintained consistent success as the #1 distributor of Isagenix products in Australia and New Zealand.

I did some keyword research and focused on keywords like “network marketing,” “network marketing Australia,” and keywords specific to my brand like “Brad Russell”. Conscious of avoiding keyword-stuffing, I made sure that my website content and blog posts prioritised good writing and useful information. If there’s one lesson I learned from the previous iteration of my site, it’s that good SEO rankings are not valuable if the site’s content is a turn-off.

To present an effective unified front, I worked hard to make sure that my branding was consistent between my website and social media pages. I chose an image that I thought would be enticing to people interested in the self-employed lifestyle and deployed it across all platforms:

Lifes a Beach

Life’s a beach when you’re working from home.

Read More >

Wednesday, Sep 23, 2015

Your Tools for Growth: Social Media for Network Marketing

VN:F [1.9.22_1171]
Rating: 4.7/5 (7 votes cast)

Success is Just a Click Away

Network marketing is one of the fastest growing industries in the 21st century. Innovation leads directly to growth in this field, as you can rapidly expand your business as you reach more and more people. With the increase in social media usage, there has never been a better time to grow your network marketing business online.

Social Media in MLM

Here are some of the best ways to use social media and the Internet to your advantage:

Twitter

Twitter for Network MarketingTwitter is possibly the most efficient way to reach new audiences. Once you’ve built a small base of followers, Twitter will suggest similar users who you can connect with and spread your message. Tweet observations about your business or similar market factors, pass along articles that you identified with or that are pertinent to your organisation, and connect with others that are in your field. Writing one tweet can take less than two minutes and reach thousands of followers. It might be the most efficient marketing you do all day.

==> Follow me on Twitter

Facebook

Facebook for Network MarketingYour business is all about marketing to your personal network of family and friends, and there is no better online tool to reach that network than Facebook. Develop a Facebook page for your business so that your network can keep track of new developments and share in your successes. Like Twitter, Facebook will suggest new contacts that you may already know, saving you time and energy in trying to track down connections and their information. Facebook also allows you to have a longer dialogue with your network than Twitter, as it is uninhibited by any character or word limits.

==> Friend me on Facebook

Instagram

Instagram for Network MarketingAn Instagram account with useful, stimulating and interesting content engages your audience like no other social media platform for network marketing. A 2014 study found that Instagram content generates 58 time more engagement per follower than Facebook and 120 times more than Twitter. Instagram is ideal for network marketing as you can promote the network marketing lifestyle (hence why it is sometimes referred to as ‘lifestyle marketing’). If you’re down at the beach, on a holiday or have just purchased a new car, promote your lifestyle and you’ll gain interest from others wanting to leave the traditional 9 to 5.

==> Follow me on Instagram

Read More >

Friday, Jul 12, 2013

Social Media for Retail Business [Video]

VN:F [1.9.22_1171]
Rating: 4.2/5 (6 votes cast)

Social Media at the 2013 PeSA Internet Conference

Panel: Social Media for Retail Business
Chair: Aaron Cardwell (Quiksilver)
Presenters: Brad Russell (Kitchenware Direct), Sheridyn Fisher (Sheridyn Swimwear), Libby Cattalini (Crazy Sales) and Melanie Cramond (Tragic Beautiful)

Category : Social Media

Thursday, Jan 10, 2013

How I Increased My Google+ Followers by 50% in 1 Month

VN:F [1.9.22_1171]
Rating: 3.8/5 (4 votes cast)

Get More Google Plus Followers

You Simply Must be on Google+

I’ve made it no secret in the past that I’m a huge fan of Google+. It has some great benefits and features (which Google are continuing to roll out, such as the addition of Communities recently).

About 8 months ago I realised the many benefits of G+ and made it my goal to improve my Google+ profile and the number of followers I have. Initially, it was slow work. The first 200-odd followers took me approximately 7 months. I had to work hard to keep my profile active and not give in to the seemingly low amount of interaction on this relatively new social media platform.

During the last month, however, my followers have increased by 50%. Here’s how I did it:

Read More >

Category : Social Media

Thursday, Nov 15, 2012

5 Reasons Why Google+ Kicks Some Serious Ass

VN:F [1.9.22_1171]
Rating: 4.5/5 (4 votes cast)

Google+ Kicks Butt

Google Plus Kicks Butt

I love Google+. I think it’s a fantastic social media platform with a wealth of advantages over its competitors Facebook, Twitter, LinkedIn, Pinterest and so on.

So, just what makes Google+ so great? For me, it’s not the hangouts, events, photo albums or the ability to add a large number of people in one simple click via circles. It’s the simplicity, the engagement and the full control you have over your own profile.

Read More >

Category : Social Media

About Me

Brad Russell: Network Marketer, Entrepreneur + SEO Expert
Brad Russell is a leading authority on entrepreneurship, multi-level marketing, SEO and e-commerce. Since retiring from the corporate business world at just 29 he has had outstanding success in the network marketing industry and is recognised as Australia's #1 distributor of Isagenix products in 2014, 2015 and 2016.

Get Free Flights Every Year!

Free SEO Tools

How do I make money online? SEO! SEMRush is hands down the best suite of SEO tools on the market. Try it today - 100% free!

Free SEO Tools

TRY NOW >>

Shop With My Partners

Contact Me

Name *

Email *

Phone Number

Your Message *

Follow Me on Twitter

Follow Me on Instagram

Follow Me on G+