Friday, Jan 29, 2016
Traffic = Financial Rewards
The Internet is a big, scary place. According to internetlivestats.com, it’s currently comprised of over 960 million websites – roughly 1 website to every 7 or 8 people in the world.
With so many websites, it’s no wonder that businesses fight tooth and nail for every last pageview and traffic source. Increasing your site’s traffic can have big financial rewards, from increased sales to improved brand recognition. I discovered this when I honed my SEO skills at Kitchenware Direct for 5 years.
In my industry, network marketing, your personal brand is tantamount to your business’s brand. All of the traits that you’d like associated with your business – quality, trustworthiness, and appeal – have to resonate in your image and how potential clients and team members perceive you. And as newcomers to network marketing look for guidance from established industry leaders, it’s critical for your site to be visible in the battle for traffic.
Faced with some stiff competition in my native Australia and inspired by relevant posts on Moz.com and other SEO sites, I decided to do a reboot of my personal site in August 2015. My goal was to make the site more appealing, tie up loose ends, and focus on my blog as a platform for generating traffic. I used a number of tools to assist me; which can be found on my list of recommended online marketing and SEO tools.
The main point that I wanted to hammer home with my new site was my success with Isagenix, one of the top network marketing companies in the world. Since starting my business, IsaTonic, I’ve maintained consistent success as the #1 distributor of Isagenix products in Australia and New Zealand.
I did some keyword research and focused on keywords like “network marketing,” “network marketing Australia,” and keywords specific to my brand like “Brad Russell”. Conscious of avoiding keyword-stuffing, I made sure that my website content and blog posts prioritised good writing and useful information. If there’s one lesson I learned from the previous iteration of my site, it’s that good SEO rankings are not valuable if the site’s content is a turn-off.
To present an effective unified front, I worked hard to make sure that my branding was consistent between my website and social media pages. I chose an image that I thought would be enticing to people interested in the self-employed lifestyle and deployed it across all platforms: